Tourism, trade
and Services

Oulu is the Capital of Northern Scandinavia.


60% of the people visiting Oulu are leisure tourists. No wonder because Oulu has plenty to offer: different cultural attractions and festivals, shopping facilities, nature wonders in each of the four seasons , even the longest beach around the Bothnian Bay. The city of Oulu has plenty of tourist attractions which are the focus of upcoming investments. For example Nallikari, Varjakka and Oulu market place are just to name a few.

Trade and services

Purchasing power of households in Oulu area is about 5,2 billion euros.Oulu’s 22% growth has been the fastests in Arctic Europe and it will remain the same in upcoming years.

Trade and consumer services employ nearly 15 000 people in the Oulu region. Main shopping centers are Zeppelin, Ideapark and brand new Valkea. The underground parking facility Kivisydän has made the city center more accessible and  additional 200-300 million euro streamlined investments are reserved for upgrading the city center.