{"id":16153,"date":"2026-03-25T09:41:20","date_gmt":"2026-03-25T07:41:20","guid":{"rendered":"https:\/\/oulu.com\/ictoulu\/?page_id=16153"},"modified":"2026-03-25T10:25:17","modified_gmt":"2026-03-25T08:25:17","slug":"fundday-2025-from-public-support-to-private-investment","status":"publish","type":"page","link":"https:\/\/oulu.com\/ictoulu\/services\/funding-growth\/fundday-2025-from-public-support-to-private-investment\/","title":{"rendered":"FundDay 2025: From Public Support to Private Investment"},"content":{"rendered":"\n<div class=\"wp-block-cover aligncenter\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#5f625d\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1600\" class=\"wp-block-cover__image-background wp-image-15865\" alt=\"\" src=\"https:\/\/oulu.com\/ictoulu\/wp-content\/uploads\/2025\/11\/fundday.jpeg\" data-object-fit=\"cover\" srcset=\"https:\/\/oulu.com\/ictoulu\/wp-content\/uploads\/2025\/11\/fundday.jpeg 2000w, https:\/\/oulu.com\/ictoulu\/wp-content\/uploads\/2025\/11\/fundday-300x240.jpeg 300w, https:\/\/oulu.com\/ictoulu\/wp-content\/uploads\/2025\/11\/fundday-1024x819.jpeg 1024w, https:\/\/oulu.com\/ictoulu\/wp-content\/uploads\/2025\/11\/fundday-768x614.jpeg 768w, https:\/\/oulu.com\/ictoulu\/wp-content\/uploads\/2025\/11\/fundday-1536x1229.jpeg 1536w, https:\/\/oulu.com\/ictoulu\/wp-content\/uploads\/2025\/11\/fundday-480x384.jpeg 480w, https:\/\/oulu.com\/ictoulu\/wp-content\/uploads\/2025\/11\/fundday-560x448.jpeg 560w, https:\/\/oulu.com\/ictoulu\/wp-content\/uploads\/2025\/11\/fundday-960x768.jpeg 960w, https:\/\/oulu.com\/ictoulu\/wp-content\/uploads\/2025\/11\/fundday-1200x960.jpeg 1200w, https:\/\/oulu.com\/ictoulu\/wp-content\/uploads\/2025\/11\/fundday-1600x1280.jpeg 1600w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FundDay 2025: From Public Support to Private Investment<\/strong><\/h2>\n\n\n\n<p>On <strong>4 November 2025<\/strong>, BusinessOulu hosted <strong>FundDay 2025<\/strong>, a full-day event that brought together Finland\u2019s main public funding bodies and private investors.<br>The day guided participants through the complete funding journey, from early proof-of-concept grants to private capital, offering founders, students, and SMEs a clear picture of where to begin and how to progress.<\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Morning: Public Funding \u2013 building a foundation for innovation<\/strong><\/h3>\n\n\n\n<p>The morning focused on public instruments designed to help innovators, researchers, and entrepreneurs reduce risk and validate their business ideas before moving to private investment.<\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>PoC Funding \u2013 University of Oulu<\/strong><\/h4>\n\n\n\n<p><strong>Proof of Concept (PoC)<\/strong> funding helps transform early ideas into tangible products.<br>It supports feasibility studies, prototype development, and market validation, often the first step from laboratory research toward entrepreneurship.<\/p>\n\n\n\n<p>Two tracks are available at the University of Oulu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Student PoC<\/strong> \u2013 up to \u20ac5,000 for students testing business or product ideas.<\/li>\n\n\n\n<li><strong>Research PoC<\/strong> \u2013 up to \u20ac50,000 for research teams preparing for commercialization.<\/li>\n<\/ul>\n\n\n\n<p>These schemes create a direct bridge to <strong>Business Finland\u2019s Research-to-Business (R2B)<\/strong> programme, forming a pathway from idea to startup.<\/p>\n\n\n\n<p>Anne Sorvari also encouraged students and researchers to make use of <strong>Business Corner<\/strong>, an open co-working and mentoring space at the university, where over 1,000 visitors participate annually in entrepreneurship events and startup mentoring.<\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/oulu.com\/ictoulu\/news\/finnvera-a-guide-for-ict-and-tech-companies-in-oulu\/\" data-type=\"post\" data-id=\"14335\">Finnvera \u2013 Loans and guarantees for growth<\/a> <\/strong><\/h4>\n\n\n\n<p><strong>Finnvera<\/strong> provides loans and guarantees that complement bank financing, helping new and growing businesses access capital.<\/p>\n\n\n\n<p>Main products include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Start Guarantee<\/strong> for new entrepreneurs.<\/li>\n\n\n\n<li><strong>SME Guarantee<\/strong> for investments and development projects.<\/li>\n\n\n\n<li><strong>Export Guarantees<\/strong> for companies expanding abroad.<\/li>\n<\/ul>\n\n\n\n<p>Paakkola underlined that Finnvera operates <strong>in partnership with commercial banks<\/strong>, not as a direct grant agency.<br>Entrepreneurs should first contact their own bank, after which Finnvera can share up to <strong>80 % of the loan risk<\/strong>, making financing decisions faster and safer for both sides.<br>She also noted that Finnvera increasingly supports <strong>internationalisation and green-transition projects<\/strong>, aligning with Finland\u2019s sustainability targets.<\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/oulu.com\/ictoulu\/news\/ely-centre-development-grant-a-growth-enabler-for-small-and-medium-enterprises\/\" data-type=\"post\" data-id=\"15276\">ELY Centre \u2013 Development and growth grants<\/a> <\/strong><\/h4>\n\n\n\n<p>The <strong>ELY Centre<\/strong> offers EU-backed grants that help SMEs modernise operations, adopt new technologies, and grow internationally.<br>Support may cover expert services, R&amp;D personnel costs, or trade-fair participation.<\/p>\n\n\n\n<p>Turtiainen explained that the ELY Centre\u2019s development aid especially suits <strong>micro and small enterprises<\/strong> in early growth stages that are <strong>not yet ready for large-scale Business Finland projects<\/strong>.<br>She encouraged companies to focus on <strong>clear, measurable development goals<\/strong>, for example, entering new markets, launching new products, or digitalising business processes , since these criteria strongly affect approval.<\/p>\n\n\n\n<p>Funding typically covers <strong>30\u201350 %<\/strong> of total project costs and is especially useful for smaller companies developing new products or services before larger-scale investments.<br><\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Business Finland \u2013 From innovation to global markets <\/strong><\/h4>\n\n\n\n<p><strong>Business Finland (BF)<\/strong> funds research, development, piloting, and globalisation.<br>Programmes such as <strong>Tempo<\/strong>, <strong>Market Explorer<\/strong>, and <strong>R&amp;D loans<\/strong> help startups validate international potential and scale abroad.<\/p>\n\n\n\n<p>Pussinen emphasised that Business Finland aims to <strong>reduce early risk<\/strong> and <strong>accelerate market entry<\/strong>.<br>He reminded founders that every BF programme is designed to prepare companies for international growth:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe don\u2019t want companies to stay small \u2014 we want them to grow and compete globally.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>He also highlighted that BF funding is <strong>non-diluting<\/strong> and <strong>typically combines grant and loan components<\/strong>, depending on the project\u2019s stage.<br>This flexibility allows both research-based teams and established SMEs to progress toward private investment while maintaining ownership.<\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/oulu.com\/ictoulu\/news\/dual-use-sparks-funding\/\" data-type=\"post\" data-id=\"15025\">Sparks Funding \u2013 Bridging pilots and market validation <\/a>| Oulu Innovation<\/strong><\/h4>\n\n\n\n<p><strong>Sparks funding<\/strong> supports startups that need to test products in real environments, for example hospitals, municipalities, or industrial settings , but lack resources for paid pilots.<br>It was established by <strong>Oulu Innovation<\/strong> to connect early-stage technology developers with pilot customers and testing facilities across the region.<\/p>\n\n\n\n<p><strong>Key facts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Target group:<\/strong> Oulu-based startups and SMEs with international potential.<\/li>\n\n\n\n<li><strong>Focus areas:<\/strong> <em>Printed intelligence, life sciences, dual-use and defence-related applications.<\/em><\/li>\n\n\n\n<li><strong>Funding range:<\/strong> typically \u20ac5,000 \u2013 \u20ac30,000.<\/li>\n\n\n\n<li><strong>Instrument type:<\/strong> <em>Convertible-loan \/ royalty-based model<\/em> \u2014 not a grant.<\/li>\n\n\n\n<li><strong>Repayment terms:<\/strong> 10 % royalty on turnover until 3\u00d7 the funding amount is repaid; if the project fails, the loan may convert into small equity.<\/li>\n\n\n\n<li><strong>Process:<\/strong> Simple, non-bureaucratic application and light reporting requirements, with decisions made by Oulu Innovation\u2019s financing group.<\/li>\n<\/ul>\n\n\n\n<p>L\u00f6ytynoja highlighted that Sparks was created to help bridge the missing step between <strong>prototype and commercial validation<\/strong>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThere are great ideas and testing environments in Oulu \u2014 Sparks simply connects them. We share the risk at the beginning of the company\u2019s journey.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>So far, Sparks has financed seven pilot projects, most of them in printed electronics, AI-enabled devices, and dual-use applications. The model has already helped several startups secure follow-on funding from Business Finland and private investors.<\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>BusinessOulu \u2013 Startup ecosystem and upcoming early-stage fund <\/strong><\/h4>\n\n\n\n<p><strong>Laura Meril\u00e4inen<\/strong> highlighted Oulu\u2019s vibrant startup scene \u2014 over 165 verified startups and several successful exits \u2014 and described the city\u2019s support programmes such as <strong>Startup Express<\/strong>, <strong>Oyster Incubator<\/strong>, and future accelerator plans.<\/p>\n\n\n\n<p>Despite strong entrepreneurial activity, surveys show a <strong>funding gap<\/strong> between early validation and scale-up stages.<br>To bridge this, BusinessOulu is preparing a new <strong>Early-Stage Capital Fund<\/strong>, set to launch in <strong>2026<\/strong>, which will provide the first investment layer for young technology companies.<\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Afternoon: Private Funding \u2013 working with investors<\/strong><\/h3>\n\n\n\n<p>The afternoon sessions explained how to approach private investors, angels and venture capitalists, and presented Oulu\u2019s upcoming fund designed to complement public support.<\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Non-diluting funding strategies<\/strong><\/h4>\n\n\n\n<p><strong>Ville Heikkinen<\/strong>, Partner at <strong>Butterfly Ventures<\/strong>, showed how public and private funding complement each other.<\/p>\n\n\n\n<p>Founded in Oulu in 2013, Butterfly has invested in over 100 Nordic startups, about 15 % of them from Oulu.<\/p>\n\n\n\n<p>Heikkinen underlined that <strong>public, non-diluting funding<\/strong> allows founders to develop technology and validate markets before selling equity:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cPublic and private funding are not opposites \u2014 they are partners.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Butterfly focuses on <strong>science-based deep tech<\/strong>, combining science, hardware, and software, and has been recognised as Finland\u2019s most sustainability-oriented venture fund.<\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How to approach and collaborate with angel investors<\/strong><\/h4>\n\n\n\n<p>Serial entrepreneur <strong>Anssi Ylimaula<\/strong> shared his experience as a <strong>business angel<\/strong> and founder.<br>He emphasised that angel investing is deeply personal:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Investors back people, not only products.<\/strong><\/li>\n\n\n\n<li><strong>Transparency and consistency<\/strong> are essential, never hide information.<\/li>\n\n\n\n<li><strong>Preparation matters:<\/strong> understand your market and customers.<\/li>\n\n\n\n<li><strong>Maintain relationships:<\/strong> regular updates build trust.<\/li>\n<\/ul>\n\n\n\n<p>Ylimaula also presented <strong>Korpun Siemen<\/strong>, a group of Finnish angel investors who co-invest in early-stage startups.<br>Typical tickets range from \u20ac50,000 to \u20ac200,000, invested alongside a lead investor, allowing angels to share risk and access larger deals.<\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>A practical guide to working with VCs<\/strong><\/h4>\n\n\n\n<p><strong>Marko Kuisma<\/strong>, Partner at <strong>Innovestor Life Science<\/strong>, compared venture capitalists to co-pilots:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cYou\u2019re the one flying the plane, choose a co-pilot you can trust.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>He explained how VC funds operate on ten-year cycles and rely on one or two \u201cfund-returners\u201d to generate overall profit.<\/p>\n\n\n\n<p>Practical tips he shared with founders:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Research your investors.<\/strong> Know their focus and past deals.<\/li>\n\n\n\n<li><strong>Build trust early.<\/strong> Fundraising takes months, not weeks.<\/li>\n\n\n\n<li><strong>Be concrete.<\/strong> Replace vague promises with measurable plans.<\/li>\n\n\n\n<li><strong>Stay realistic on valuation.<\/strong> Unreasonable expectations discourage investors.<\/li>\n\n\n\n<li><strong>Avoid predatory terms.<\/strong> Partnerships should feel balanced.<\/li>\n<\/ul>\n\n\n\n<p>After investment, founders should <strong>report honestly<\/strong>, use the VC\u2019s network, and keep communication open.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cGood investors add value beyond money, through insight, contacts, and perspective.\u201d<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>BusinessOulu\u2019s Early-Stage Capital Fund <\/strong><\/h4>\n\n\n\n<p>To close the day, <strong>Laura Meril\u00e4inen<\/strong> introduced concrete details of the forthcoming <strong>Early-Stage Capital Fund<\/strong>, planned to start operating in <strong>2026<\/strong>.<\/p>\n\n\n\n<p><strong>Why it matters<\/strong><\/p>\n\n\n\n<p>Interviews and surveys among Northern Finnish startups revealed:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>A clear early-stage funding gap<\/strong> between idea validation and growth.<\/li>\n\n\n\n<li><strong>High investor risk aversion.<\/strong><\/li>\n\n\n\n<li><strong>Limited domain expertise<\/strong> and international experience among available investors.<\/li>\n<\/ol>\n\n\n\n<p><strong>Fund structure<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Total size:<\/strong> \u20ac10 \u2013 15 million.<\/li>\n\n\n\n<li><strong>City of Oulu commitment:<\/strong> \u20ac5 million (anchor LP investment).<\/li>\n\n\n\n<li><strong>Ticket sizes:<\/strong> \u20ac50,000 \u2013 \u20ac200,000 per company.<\/li>\n\n\n\n<li><strong>Fund manager:<\/strong> To be selected through a public procurement process in late 2025.<\/li>\n\n\n\n<li><strong>Launch year:<\/strong> 2026.<\/li>\n\n\n\n<li><strong>Operating model:<\/strong> Market-based investment fund, not a grant scheme.<\/li>\n<\/ul>\n\n\n\n<p><strong>Focus and impact<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Target stage:<\/strong> Early-stage and pre-revenue startups.<\/li>\n\n\n\n<li><strong>Sectors:<\/strong> ICT, deep tech, life sciences, dual-use and sustainability technologies.<\/li>\n\n\n\n<li><strong>Collaboration:<\/strong> Close links with University of Oulu, OAMK, and VTT.<\/li>\n<\/ul>\n\n\n\n<p>The fund aims to provide the <strong>first equity layer<\/strong> for promising startups, attract <strong>private co-investors<\/strong>, and strengthen <strong>Northern Finland\u2019s investment ecosystem<\/strong>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe have done it before, and we will do it again,\u201d Meril\u00e4inen concluded.<br>\u201cThis time, to empower the next generation of founders in Oulu.\u201d<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A continuum of opportunities<\/strong><\/h3>\n\n\n\n<p>FundDay 2025 demonstrated that Finland now offers a <strong>complete funding continuum<\/strong>, from idea to international growth:<\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td><strong>Stage<\/strong><\/td><td><strong>Typical Instrument \/ Partner<\/strong><\/td><\/tr><\/thead><tbody><tr><td><strong>Idea \/ Research<\/strong><\/td><td>PoC Funding, Sparks Funding, University Innovation Services<\/td><\/tr><tr><td><strong>Development &amp; Piloting<\/strong><\/td><td>ELY Centre grants, Business Finland Tempo and R&amp;D funding<\/td><\/tr><tr><td><strong>Validation &amp; Early Market<\/strong><\/td><td>Sparks pilots, Startup Express, Oyster programmes<\/td><\/tr><tr><td><strong>Early Investment<\/strong><\/td><td>Angel investors, Korpun Siemen, Early-Stage Capital Fund (2026)<\/td><\/tr><tr><td><strong>Scale-up &amp; Growth<\/strong><\/td><td>Venture Capital funds such as Butterfly Ventures and Innovestor<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>From students testing ideas in a university lab to SMEs preparing for global markets, FundDay 2025 clarified how each step connects.<br>Public instruments reduce risk; private investment accelerates scale; and together they build the foundation for sustainable innovation in Northern Finland.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FundDay 2025: From Public Support to Private Investment On 4 November 2025, BusinessOulu hosted FundDay 2025, a full-day event that brought together Finland\u2019s main public funding bodies and private investors.The day guided participants through the complete funding journey, from early proof-of-concept grants to private capital, offering founders, students, and SMEs a clear picture of where [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":15080,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"class_list":["post-16153","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/oulu.com\/ictoulu\/wp-json\/wp\/v2\/pages\/16153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oulu.com\/ictoulu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/oulu.com\/ictoulu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/oulu.com\/ictoulu\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/oulu.com\/ictoulu\/wp-json\/wp\/v2\/comments?post=16153"}],"version-history":[{"count":2,"href":"https:\/\/oulu.com\/ictoulu\/wp-json\/wp\/v2\/pages\/16153\/revisions"}],"predecessor-version":[{"id":16205,"href":"https:\/\/oulu.com\/ictoulu\/wp-json\/wp\/v2\/pages\/16153\/revisions\/16205"}],"up":[{"embeddable":true,"href":"https:\/\/oulu.com\/ictoulu\/wp-json\/wp\/v2\/pages\/15080"}],"wp:attachment":[{"href":"https:\/\/oulu.com\/ictoulu\/wp-json\/wp\/v2\/media?parent=16153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}