A Euro­vi­sion Spark That Start­ed It All – Könül’s Jour­ney from Baku to Oulu

Könül Ahmadza­da is a 32-year-old Spe­cial­ist in Inter­na­tion­al Affairs at the Uni­ver­si­ty of Oulu. Orig­i­nal­ly from Azer­bai­jan, she moved to Oulu with her fam­i­ly three years ago. Today, she bal­ances a mean­ing­ful inter­na­tion­al career with fam­i­ly life, cre­ativ­i­ty, and a strong con­nec­tion to nature.

My sto­ry with Fin­land start­ed with the 2007 Euro­vi­sion Song Con­test, Könül Ahmadza­da says.

– It was the first Euro­vi­sion I ever watched, and then I saw Lor­di’s vic­to­ry – which was a year before. As a 13-year-old teenag­er, I was com­plete­ly fas­ci­nat­ed by rock music at a time when my musi­cal taste was just form­ing.

That first encounter soon grew into some­thing deep­er. She dis­cov­ered Finnish rock bands that remain among her favourites to this day, and her curios­i­ty expand­ed into Finnish cul­ture more broad­ly.

– As I researched more about Finnish cul­ture, I found out about the beau­ti­ful lan­guage, espe­cial­ly the love­ly sounds of Ö and Y. I have these sounds in my name’s orig­i­nal pro­nun­ci­a­tion. I learned about Finnish mythol­o­gy as well – the Kale­vala and its char­ac­ters, which I first encoun­tered through Nightwish songs.

Finland’s rep­u­ta­tion as one of the hap­pi­est coun­tries in the world, along with its edu­ca­tion sys­tem, also played a role in shap­ing a long-term inter­est.

Years lat­er, Oulu entered her aware­ness through Euro­vi­sion once again, when the local band Blind Chan­nel rep­re­sent­ed Fin­land in 2022. Although she knew lit­tle about the city at the time, the con­nec­tion stayed with her.

– I had the oppor­tu­ni­ty to move to Oulu in August 2023 togeth­er with my fam­i­ly and it did­n’t take me long to under­stand that this was the best deci­sion that I have ever made in my life, for myself and for my fam­i­ly.

“A More Mind­ful Dai­ly Rou­tine”

Könül’s aca­d­e­m­ic inter­ests lat­er brought Oulu into focus more clear­ly through the Edu­ca­tion and Glob­al­i­sa­tion pro­gramme at the Uni­ver­si­ty of Oulu, which com­bined her back­ground in polit­i­cal sci­ence with her inter­est in inter­na­tion­al high­er edu­ca­tion.

After mov­ing to Oulu, Könül began inten­sive Finnish lan­guage stud­ies and quick­ly immersed her­self in uni­ver­si­ty life.
She found Oulu to be a calm, green, and wel­com­ing city – very dif­fer­ent from the large met­ro­pol­i­tan envi­ron­ments she had lived in before.

– My first impres­sions were ‘what a beau­ti­ful peace­ful city with a lot of green areas to relax and lis­ten to your­self’. I have been liv­ing in a cap­i­tal city, Baku, for a long time which meant I was used to a noisy, fast-paced city life. Oulu pro­vid­ed me with the chance to lis­ten to my inner self, not to rush, and to have a more mind­ful dai­ly rou­tine.

Woman playing cards with her child

Fam­i­ly life in Oulu has been espe­cial­ly sup­port­ive. Every­one from teach­ers to fel­low stu­dents was kind and under­stand­ing when Könül attend­ed evening lan­guage class­es with her tod­dler.

The city also offered plen­ty of activ­i­ties, play­grounds, and sup­port ser­vices for inter­na­tion­al fam­i­lies, which made set­tling in eas­i­er dur­ing the first months, Könül says.

Dai­ly life brought new habits as well, par­tic­u­lar­ly relat­ed to mobil­i­ty. Oulu’s exten­sive cycling infra­struc­ture made cycling a nat­ur­al choice year-round. Over time, Könül redis­cov­ered bik­ing and made it an inte­gral part of every­day fam­i­ly life.

− Bikes seem a sim­pler and faster way of trans­port in Oulu. Here, bike roads are sep­a­rat­ed from car roads, and you can always see peo­ple cycling even in win­ter, in tem­per­a­tures as low as −15 or −20 degrees.

− I re-learned to bike in Oulu and made a long-held dream come true: cycling as a fam­i­ly to day­care, parks, and the beach, includ­ing our cat on the bike bas­ket. One of the biggest effects Oulu has had on my life is a greater sense of peace, as I no longer spend hours in traf­fic jams like I did in oth­er cities.

“My Favourite Place Is…”

Nature has become a cen­tral part of Könül’s dai­ly rou­tine. For­est walks, bik­ing, bird­watch­ing, beach­es, and sea­son­al activ­i­ties such as berry pick­ing are now paired with city life, restau­rants, con­certs, and cul­tur­al events.

− The year 2026 is a very impor­tant time for Oulu. I am also lucky to expe­ri­ence life in a Euro­pean Cap­i­tal of Cul­ture city. Our city is filled with events, activ­i­ties and bright col­ors every day.

“The year 2026 is a very impor­tant time for Oulu.”

She finds the size of Oulu ide­al – small enough to feel peace­ful, yet live­ly dur­ing fes­ti­vals such as Vap­pu (May Day), the Inter­na­tion­al Mar­ket at the Mar­ket Square, the Air Gui­tar Fes­ti­val, and the Lumo Light Fes­ti­val.

− My favourite place in Oulu is the uni­ver­si­ty cam­pus, as I feel very com­fort­able and hap­py there, rich with events, oppor­tu­ni­ties to meet friends, col­leagues and sci­en­tists. I love learn­ing from oth­ers and research­ing, as a nat­u­ral­ly curi­ous per­son, there­fore, it is always pos­si­ble to find inter­est­ing pas­times on cam­pus, or the uni­ver­si­ty library.

“Work–Life Bal­ance Becomes Real­i­ty”

Pro­fes­sion­al­ly, Könül works in Inter­na­tion­al Affairs at the uni­ver­si­ty of Oulu, where her dai­ly tasks include col­lab­o­ra­tion with aca­d­e­mics, researchers, and experts in inter­na­tion­al­i­sa­tion of edu­ca­tion and high­er edu­ca­tion devel­op­ment.

She val­ues con­tin­u­ous learn­ing and finds mean­ing in work­ing in an inter­na­tion­al and aca­d­e­m­ic envi­ron­ment.
One of the most impact­ful aspects of work­ing life in Fin­land for her has been the strong empha­sis on work–life bal­ance. Respect for per­son­al time, cof­fee breaks, and sup­port­ive super­vi­sors cre­ate a healthy work­ing cul­ture.

− As I start­ed work­ing here, I felt respect for one’s per­son­al time after work, and the short cof­fee breaks that are an indi­vis­i­ble part of dai­ly life in the office. My super­vi­sors were rec­om­mend­ing me to take some breaks and some­times even took me with them to the break rooms to meet with oth­er col­leagues.

Flex­i­ble and pre­dictable work­ing hours allow her to fin­ish work ear­ly enough to spend mean­ing­ful time with her fam­i­ly in the evenings – a rhythm that suits her both as a pro­fes­sion­al and as a par­ent.

− My work starts at 8 am and fin­ish­es at 3:45 pm. Although many peo­ple are also flex­i­ble to choose their time of work depend­ing on their scope of work, I love to start work­ing ear­li­er and fin­ish my tasks before it gets dark, then I spend the evening with my fam­i­ly.

Although lan­guage can be a bar­ri­er at first, learn­ing and using Finnish in every­day life has helped her inte­grate more deeply. Con­ver­sa­tions with neigh­bours, small moments of con­nec­tion, and even try­ing local dialect words are often met with encour­age­ment and smiles.

Look­ing back, Könül sees Oulu as a place that has taught her to slow down, trust her­self, and pri­ori­tise well­be­ing. For her, Oulu is not just a city to live in – it is a place where life feels bal­anced, mean­ing­ful, and gen­uine­ly ful­fill­ing.

She describes Oulu as a dream city she did not even know she was search­ing for – one that offers many oppor­tu­ni­ties for inter­na­tion­al tal­ents and fam­i­lies.


How I Start­ed Build­ing My Net­work in Oulu – Könül’s Tips

“I start­ed build­ing my net­work from the uni­ver­si­ty. I knew that I want­ed to be in the uni­ver­si­ty envi­ron­ment. With this goal in mind, I took a few train­ing ses­sions at the career cen­ter, vis­it­ed the career coun­sel­lors with my CV and cov­er let­ter for a spe­cif­ic job.

I had great teach­ers in our fac­ul­ty and we had dis­cus­sions about our inter­ests and goals in life. These dis­cus­sions with my teach­ers, friends and intern­ship super­vi­sors help me find the con­nec­tions that would lead me toward my career goals or help me feel more con­nect­ed to Oulu through time.

Despite being an intro­vert, I tried my best to be an active com­mu­ni­ty mem­ber at the uni­ver­si­ty, take cours­es, apply to vol­un­teer­ing, and not be shy in speak­ing up my ideas. I learned that peo­ple do remem­ber you when you share opin­ions, bring inno­va­tions, talk about your own cul­ture.

This is how I start­ed build­ing my net­work from zero, because in Oulu, I did­n’t know any­one – the first per­son I got acquaint­ed with was my land­la­dy who has also been very kind towards me since day 1.”

We’re look­ing for inspir­ing sto­ries from Oulu

If you know a per­son, com­pa­ny or com­mu­ni­ty with a strong inter­na­tion­al mind­set, let us know. We’re always hap­py to high­light local voic­es with a glob­al touch.
Send us an email: annakaisa.vaaraniemi(a)businessoulu.com

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