Cycling on the ice

Dis­cov­er Oulu: Your Gate­way to Busi­ness, Cul­ture, and Lifestyle

For tal­ents, trav­el­ers, or busi­ness­es seek­ing oppor­tu­ni­ties, we con­nect you to the city’s vibrant offer­ings. Let Oulu ignite your imag­i­na­tion!

Oulu – Euro­pean Cap­i­tal of Cul­ture 2026

Right now in Oulu

Watch the select­ed con­tes­tants show their deter­mi­na­tion to the whole world by get­ting into the Avan­to (Fin. ”ice hole”) and pitch­ing their start­up on Feb­ru­ary 26! The com­pe­ti­tion will be broad­cast­ed world­wide, and this year it is also open to the pub­lic in hon­or of Oulu2026.

Learn more about Polar Bear Pitch­ing

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A huge num­ber of peo­ple gath­ered at the Oulu2026 Open­ing Fes­ti­val to cel­e­brate the launch of the Euro­pean Cap­i­tal of Cul­ture year on 16–18 Jan­u­ary. Around 200 events across Oulu city cen­tre attract­ed over 250,000 vis­its, mak­ing it one of the largest events in Oulu’s his­to­ry.

Read more on the Oulu2026 web­site

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Visidon was rec­og­nized as Oulu’s Most Inter­na­tion­al Employ­er of 2025. Visidon thrives on diver­si­ty and glob­al tal­ent. Watch the video to see what every­day work cul­ture is like at Visidon in Oulu!

Explore Visidon’s work cul­ture

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U.S. news out­let CNN has high­light­ed Oulu in its list “Where to Trav­el in 2026 – The Best Places to Vis­it.” CNN describes Oulu as one of the world’s most inter­est­ing trav­el des­ti­na­tions this year, with par­tic­u­lar atten­tion giv­en to Oulu’s role as Euro­pean Cap­i­tal of Cul­ture 2026.

Learn more

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Meet Vy “Vivi” Nguyen, who trad­ed the vibrant streets of Viet­nam for the calm rhythm of Oulu. Today, she’s thriv­ing as a Com­put­er Sci­ence and Engi­neer­ing stu­dent – but just as often cycles, dances, and builds net­works.

Check Vivi’s sto­ry

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An excep­tion­al moment was expe­ri­enced in Oulu at the turn of the year, as the Oulu2026: New Year’s Show brought the count­down to the Euro­pean Cap­i­tal of Cul­ture year to audi­ences across Fin­land. Sev­er­al thou­sand peo­ple gath­ered at the Oulu Hall, while the tele­vi­sion broad­cast reached more than one mil­lion view­ers.

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Oulu is grow­ing and evolv­ing with you

Find a solu­tion to all your needs in Oulu

At Busi­nes­sAs­e­ma, work and tal­ent meet in an envi­ron­ment that pro­vides handy options for devel­op­ing per­son­al exper­tise as well as busi­ness oper­a­tions.

Learn more about Busi­nes­sAs­e­ma

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The Pohjo­la Route is a cir­cu­lar road sys­tem that offers a range of experiences for motorists, fam­i­lies, nature enthu­si­asts as well as trav­ellers who pre­fer pub­lic trans­port options. Along the Pohjo­la Route, any­one can select the itin­er­ary and nature attrac­tions of their choice – trav­el­ling the full length of the route or just parts of it.

Have a clos­er look at the Pohjo­la Route

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Or are you still search­ing for your path to employ­ment? Business­Oulu can help you! Check out the ser­vices for entre­pre­neurs, organ­i­sa­tions and tal­ent!

Read more about Business­Oulu

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