ICTOulu attended the Mobile World Congress in Barcelona. As a result, we will publish a series of news stories capturing interesting and topical views – MWC letters.
As a Finn attending MWC, it would be almost criminal not to pay a visit Nokia’s premises on the venue. Well we did and yes, as many have heard, there was something completely new waiting for us. The iconic logo had evolved to become a bit different – looking still good! But eventually we learned that there was more to it than just a logo..
In a nutshell, Nokia unveiled new brand identity to reflect its focus on industrial digitalization and networks.
Nokia here at the Mobile World Congress in Barcelona, marked the first major redesign of its logo in nearly 60 years. The company’s updated logo aims to remind the world that Nokia is no longer solely a mobile phone brand and has shifted its focus towards industrial digitalization and networks.
As we know, in recent years, Nokia has shifted its focus towards businesses including the sale of networking equipment and the licensing of its many patents, including to mobile makers. Nokia CEO Pekka Lundmark said in the info session at MWC that the company wanted to launch a new brand that is “focusing very much on the networks and industrial digitalization, which is a completely different thing from the legacy mobile phones.”
As part of its updated strategy, Nokia will have six strategic pillars, including expanding the share of enterprises within its customer mix, continuing to manage its portfolio actively, and seizing opportunities from sectors beyond mobile devices to monetize its intellectual property. The company also plans to develop ESG into a competitive advantage and become the “trusted provider of choice” in the industry.
Nokia’s updated company strategy is supported by its technology strategy, which details how networks will need to evolve to meet the demands of the metaverse era. The company believes that as the world increasingly relies on connectivity, traditional networking qualities will be required to integrate with the flexibility and scalability of the cloud. These networks will be adaptable, autonomous, and consumable, with the potential to bring the transformative power of networking to every industry.
Nokia’s redesigned logo and updated strategy reflect the company’s continued evolution from a mobile phone brand to a leading provider of networking equipment and patents. As the world becomes increasingly interconnected, Nokia’s focus on industrial digitalization and networks positions it to be at the forefront of the next era of connectivity.
We are thrilled to follow how Nokia keeps determining the industry and is very successful in reflecting this with its brand identity – Good work!