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TactoTek brings ISME know-how to new ams OSRAM device

TactoTek, an Oulu-based in-mold structural electronics (IMSE) pioneer, and ams OSRAM, a leader in optical solutions based in Germany and Austria, have announced a new partnership to bring new innovations to the car interior market by delivering seamlessly integrated and three-dimensional illuminated structures.

This news came with the unveiling of the new RGB side-looker LED OSIRE E5515. This ams OSRAM product contains IMSE provided by TactoTek, as the LED sets the mood, informs, guides and adapts to the needs of the designer or user. 

This news came with the unveiling of the new RGB side-looker LED OSIRE E5515. This ams OSRAM product contains IMSE provided by TactoTek, as the LED sets the mood, informs, guides and adapts to the needs of the designer or user.

One of the challengers when drawing up plans for car interiors is how to make the inside of the vehicle ergonomic and modern without sacrificing any of the original idea due to limitations. This new device will help to erode boundaries that have held designers back when working with conventional and current technologies.

TactoTek and ams OSRAM product

By merging surface decoration, lighting, and functionality into one smart surface, it is possible to build rich and seamless designs without compromising on color quality and performance. This will also benefit drivers, as this will provide even more flexibility in how they tailor their own user experience.

Gerald Broneske, VP Global Product Marketing Automotive at ams OSRAM said: “The package design of ams OSRAM’s OSIRE E5515 enables ultra-compact designs and is optimized for the low height required for in-mold applications. This offers customers flexible design options for automotive ambient lighting applications while benefiting from the outstanding brightness performance of the automotive RGB sidelooker.”

Paavo Niskala, SVP IMSE Technology at TactoTek, said: “Light is a key factor in creating compelling, brand-differentiating user experiences, especially in automotive interiors and exteriors. We trust that user interface functions and light will become an integral part of natural and plastic automotive surfaces without sacrificing sustainability. Incorporating OSIRE E5515 from ams OSRAM into our IMSE technology enables designing very low height applications with reduced weight, specifically of interest to the automotive industry. Our strong collaboration with ams OSRAM enables us to drive innovation into making light a critical element in the automotive living space.”