PropTech clus­ter, dig­i­tal inno­va­tions in the prop­er­ty and con­struc­tion busi­ness

The aim of the project is to cre­ate a PropTech clus­ter in the Oulu region. This clus­ter will include com­pa­nies, devel­op­ment organ­i­sa­tions, and RDI (research, devel­op­ment, inno­va­tions) organ­i­sa­tions. Based on a com­pe­tence analy­sis of the clus­ter mem­bers, joint focus themes will be select­ed. Over­ar­ch­ing themes in the actions of the clus­ter will include advanc­ing low-car­bon solu­tions and prod­ucts, pro­mot­ing dig­i­tal­i­sa­tion, and ensur­ing infor­ma­tion and data secu­ri­ty. The aim is to form an active and func­tion­al clus­ter which the mem­bers will want to fur­ther devel­op after this project.

The PropTech Oulu clus­ter will coop­er­ate with PropTech Fin­land and inter­na­tion­al PropTech organ­i­sa­tions. The aim with the inter­na­tion­al activ­i­ties are to increase the vis­i­bil­i­ty and export poten­tial of com­pa­nies in the Oulu region, and to attract inter­na­tion­al financ­ing and devel­op­ment organ­i­sa­tions to Oulu. The PropTech project has the aim to devel­op mod­els for bet­ter util­i­sa­tion of local pilot­ing and devel­op­ment infra­struc­tures such as the Hybrid lab­o­ra­to­ry at Oulu Uni­ver­si­ty of Applied Sci­ences, Smart Cam­pus, Busi­ness Ase­ma, and the upcom­ing Hous­ing Fair 2025 dis­trict in Oulu. This will be done through joint­ly select­ed demos (proof-of-con­cept) at the devel­op­ment sites. Also, new joint devel­op­ment projects and offer­ings will be iden­ti­fied. Com­pe­tence and edu­ca­tion­al needs will be iden­ti­fied in the project, and an action plan will be made to ensure avail­abil­i­ty of com­pe­tent work­force in the PropTech area.

The nov­el­ty val­ue of the project is to iden­ti­fy present oppor­tu­ni­ties and chal­lenges of the rather tra­di­tion­al and local prop­er­ty and con­struc­tion sec­tor, with the help of the strong, inter­na­tion­al­ly active ICT sec­tor in the Oulu region. The chal­lenges will not be solved by a sin­gle oper­a­tor but by many dif­fer­ent com­pa­nies and oper­a­tives.