Mini-asht­rays and cam­paign for res­pon­sible dis­po­sal of ciga­ret­te butts were tes­ted at Var­jo-fes­ti­val

Mini-asht­rays made from emp­ty blood sugar strip cans by Zero Was­te Fin­land were tes­ted at the Var­jo-fes­ti­val held in august. In addi­tion, Mul­pe­ri­me­dia cam­paig­ned at fes­ti­vals and on social media for res­pon­sible dis­po­sal of ciga­ret­te butts. Both inno­va­tions aim to meet the chal­len­ge of the Var­jo-fes­ti­val: “Ciga­ret­te butts out of natu­re.”

Accor­ding to the visi­tor sur­vey con­duc­ted by the fes­ti­val, half of the res­pon­dents had seen the mate­rials of the res­pon­si­bi­li­ty cam­paign on social media and about 10% at the fes­ti­val. Seven percent of the res­pon­dents had tried the mini asht­ray, and plan­ned to con­ti­nue using it even after the fes­ti­vals. Con­si­de­ring the rela­ti­ve­ly small num­ber of sha­red mini-asht­rays, the num­bers can be con­si­de­red good.

Hen­na Rau­tio did a the­sis on the inno­va­tion tes­ting as part of her stu­dies in Cul­tu­ral Pro­duc­tion at Sei­nä­jo­ki Uni­ver­si­ty of Applied Sciences. The main goal of the work was to find out how well the com­bi­na­tion of two dif­fe­rent inno­va­tions succee­ded:

“Based on the results, the inno­va­tion tes­tings car­ried out was success­ful and the com­bi­na­tion of inno­va­tions pro­duced a bet­ter result than one inno­va­tion would have pro­duced. Based on the visi­tor sur­vey, a small part of poc­ket asht­ray users also con­ti­nued to dis­po­se ciga­ret­te butts res­pon­sibly after the event.”

The the­sis can be read here: