Sav­ing cig­a­rette butts in pock­et ash­trays

Cyber­shop’s cus­tomized Pock­et Bud­dy ash­trays for fes­ti­val atten­dees

Col­lect­ing cig­a­rette butts from the fes­ti­val area is a time-con­sum­ing task when dis­man­tling an event, but a respon­si­ble event orga­niz­er does not want any cig­a­rette butts end­ing up in nature. Cyber­shop test­ed their Pock­et Bud­dy ash­tray inno­va­tion at Hässäkkä-Päivät, ensur­ing that the fes­ti­val envi­ron­ment remained clean.

Inno­va­tion Tri­al

Cyber­shop test­ed their own inno­va­tion, a portable Pock­et Bud­dy pock­et ash­tray, at the fes­ti­val to pre­vent cig­a­rette butts from end­ing up in nature. The pock­et ash­trays were cus­tomized to match the visu­al iden­ti­ty of Hässäkkä-Päivät Fes­ti­val and the event orga­niz­er, Cul­tur­al Asso­ci­a­tion Paskakaupun­ni, mak­ing them a styl­ish and nec­es­sary give­away for fes­ti­val atten­dees.

The Pock­et Bud­dies were also used as mar­ket­ing mate­r­i­al on social media and at the fes­ti­val itself. They were dis­trib­uted to the audi­ence with­in the fes­ti­val area and its imme­di­ate vicin­i­ty, espe­cial­ly in grassy areas where clean­ing is par­tic­u­lar­ly slow.

Results

Cyber­shop dis­trib­uted a total of 500 Pock­et Bud­dies, 300 on Fri­day and 200 on Sat­ur­day. On both days, the ash­trays were dis­trib­uted to fes­ti­val-goers in less than three hours. Almost every­one who received a pock­et ash­tray start­ed using the prod­uct, and many men­tioned that they would con­tin­ue to use it in the future. Feed­back from fes­ti­val atten­dees described the inno­va­tion as a “great inven­tion,” not­ing its suit­abil­i­ty for var­i­ous pur­pos­es, such as a coin purse or earplug case.

After the fes­ti­val days, both the fes­ti­val area and its sur­round­ings were visu­al­ly inspect­ed, and it was not­ed that the ground was near­ly free of cig­a­rette butts — an excel­lent out­come for nature, the tester, and the event orga­niz­er!

Briefly

• The tri­al was orga­nized by Cyber­shop.
• The event was Hässäkkä-Päivät Fes­ti­val held on July 7–8, 2023, at Oulun Väli­vain­ion Tukiko­h­ta.
• The portable Pock­et Bud­dy ash­tray reduced the pres­ence of cig­a­rette butts in the fes­ti­val area and was report­ed to work excel­lent­ly for oth­er pur­pos­es as well.